Bad Bikes Berlin
Bad Bikes is a small bike shop located in a neighbourhood in Berlin Steglitz. The shop sells a range of bikes—from children’s bikes to e-bikes. However, their hidden passion and expertise lie in sports bikes.
Bad Bikes Berlin initially emerged from Bad Bikes Wernigerode. The Berlin shop initially used the same visual identity and supply chain. Apart from that, the two shops had nothing in common. Bad Bikes Berlin has since moved on and needed its own visual identity while keeping the old name.
I differentiated Bad Bikes through an energetic green—as opposed to red. The new logo keeps some of the old features in a simplified form. Alongside the logo, I created an icon set was to mark the different types of bikes.
Bad Bikes Berlin initially emerged from Bad Bikes Wernigerode. The Berlin shop initially used the same visual identity and supply chain. Apart from that, the two shops had nothing in common. Bad Bikes Berlin has since moved on and needed its own visual identity while keeping the old name.
I differentiated Bad Bikes through an energetic green—as opposed to red. The new logo keeps some of the old features in a simplified form. Alongside the logo, I created an icon set was to mark the different types of bikes.
