MTG Arena National Leagues / Brand Identity
Wizards of the Coast, in collaboration with PG Esports, has decided to create a brand new competitive circuit.
Magic The Gathering Arena - European National Leagues - a series of tournaments that will see the best players facing off each other to become the best of their country.
As part of the PG Esports team, I worked on a brand strategy and visual identity that could fit the client's vision and mission about the project: creating something unique, bold and different from the traditional expression of Magic The Gathering esport events (disclaimer: final concept hasn't been used).
©2020 - Pionz / Simone Piontini
