NEW WORKS by MC BRAND｜美凯成创

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Tea Packaging - ZHENGJING 正精

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正精系列，石谷香品牌证言茶系，以震惊茶性的肉桂和大红袍，完整诠释了品牌制茶理念：纯正岩，不拼配。在包装的设计中，我们以更为直观的方式诠释“正精”的精髓：文字为形，汇入内容插画的方式呈现。“正”字融入正岩山场标志元素，“精”字表现品牌制茶的核心环节，并以烫银工艺实现细节的质感和雅的气质。盒型，使用的是少见的双盖开盒方式，既增加了外观独具一格的惊喜，也丰满了整体的细节讲究。

 

Zhengjing series, Sogoodtea brand's reliable tea series, with the shocking tea nature of Cinnamon and Dahongpao, fully interpret the brand's tea making philosophy: pure Zhengyan tea, no combination and no match. In the design of the packaging, we interpret the essence of "Zheng Jing" in a more intuitive way: in the form of words, combined with illustrations. The word "Zheng" is integrated into the Zhengyan Mountain Field and becomes a symbolic element. The word "Jing" expresses the core link of the brand's tea making, and realizes the texture of details and elegant temperament with the silver stamping process. The box type uses a rare double-lid opening method, which not only adds a unique appearance, but also full of details.

 

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Director / 阿达

Designer / 阿法 DQ

Planning / 文莲

Assistant / 走马

Photographer / 唐磊