A project about a 25-year OEM factory trying to create own brand.
This local factory fabricates the machine’s shell and structure for living. They are good at laser cutting, metal sheet folding, and welding. From my point, I start to design based on what they have already been doing and use the material they are familiar with. I realize the bespoke furniture and decent houseware will fit their procedure of fabrication as well as unique brand positioning.