Above is a sample of marketing videos we made for the client. Through primary research we gathered that people made excuses about not carrying their own water bottles is because it's 'inconvenient'. We came up with a set of hack videos entitled 'What the Hack', a subtle word play, to show that being sustainable is about having the right attitude, and excuses can be seen for what they are — excuses.
Sample of name card design and an Instagram post for Water for Free, an organisation in Hong Kong that seeks to reduce plastic bottle usage in Hong Kong by promoting water dispensers around.
Above is a set of promotional materials for an authentic green festival in Hong Kong that we proposed to the client. The idea was to make it zero waste by telling visitors to carry their reusable containers and to 'throwaway the throwaway lifestyle'.
