Compete with nature and overcome it.
For this assignment we were given a brand that currently has no market place profile, but has a historical profile. We researched this "Zombie" brand, profiled its historical audience, visual identity and associated products. We then researched a contemporary market position for the brand and created a new visual identity for it.
The new brand referenced the brands heritage and value, but also creates a new contemporary visual language that an audience of today will understand.