Marketing campaign that is currently being used is rather "weak", with only a website, and a few YouTube videos and Instagram ads.
In terms of the product itself, we would add a HomeBanking interface, since we're talking about a bank, the consumer needs quick and dynamic access to their money and account, and shouldn't have to be stuck with only the app
We would also create partnerships with a few known brands. This would help the brand establish a personality that relates to the more young and "normal" side of society, but would give the consumer a sense of trust, since this is a bank now partnering with known and loved brands.
