Environmental photo creation for Hercules Tires for their Terra Trac II Tire release. The challenge: Use a studio shot to create a muddy jeep shot, highlighting the new tires. The finished image will be used as a whole in brochures, product catalogs and posters, but will also be cropped vertically for POS banners and horizontally for website, outdoor boards and tradeshow graphics. 

 

 

Original pieces and parts below. The rest of the atmospheric ju-ju, including mud splatter is all made from scratch in photoshop.