The campaign is made for the launch of the new Head & Shoulders product Supreme. Supreme has three main benefits: soft hair, shiny hair, and clean scalp. So, the idea is to use Serenay Sarıkaya, who is one of the most well-known celebrities in Turkey, and mention our product as the secret of her beautiful hair.
Furthermore, a striking ASMR sound design and a mystic whispering tone of voice was used in the copy to transmit the message that Serenay is really explaining her secret.
Overall, the idea is mainly oriented to transmit the benefits of the product in an eye-catching way and the execution is oriented to take the attention of viewers in streaming.
HEAD & SHOULDERS "SAÇLARIMIN SIRRI" CAMPAIGN
Creative Team: Tuan Baykut - Hasan Calp