Amorim Tecnologia
Context
Amorim serves companies that need IT support and equipment.
In the market since 2012, it has always acted as an ally of its customers. Their service is performed with speed, affection and empathy, from the first contact with the customer.
Therefore, it is very accessible and the senses of urgency and speed are applied in all the consultations that it does, so that the client always has his enterprise working continuously.
Challenge
The company did not have a visual identity and its logo was not connected with its brand essence and this hindered its plans for growth and expansion.
Solution
The immersion stage and the business analysis were essential to identify and register the essence of the brand.
The result was a simple and minimalist branding design. The new logo reflects the attributes and benefits that Amorim offers to its customers and the symbol also functions as support graphics, generating visual texture.
Contrasting and vivid colors contribute to the brand positioning itself in a cheerful, digital, modern and irreverent way. And the custom typography conveys sensations of an accessible and uncomplicated brand.
Customer testimonial
"Paulo Nogarol was very assertive in our visual identity.
After an extensive briefing, two alignment meetings and several insights, he was able to extract what I thought and deliver more than I expected.
You can hire him without fear! "
After an extensive briefing, two alignment meetings and several insights, he was able to extract what I thought and deliver more than I expected.
You can hire him without fear! "
