“Live-stream video” is not a new word for Chinese. As early as a decade ago, the live-stream video has become popular with the rapid rise of the Internet in China. But in recent years, the popularity of short-video applications brought new vitality to the live videos. Among these network anchors, a special kind of anchor was known by people by selling goods in the live video apps. The famous anchor, Weiya, once sold $38 million dollars valued products within two hours. Huge profits have attracted a lot of new anchors and capital. And it also led to the craziness of the field of live-streamer shopping. Sellers found out thousands of different wired marketing tools to sell their products. Consumers also tended to lose their heads and made impulsive consumption because of their rhetoric. Through this project, I want to show you what I've seen in the live-streaming shopping industry. I also hope that consumers can retrieve their sense of reason and treat this new sale model rationally.

Red represents desire. It is the impulse for consumption. Under the magnifier, every psychological suggestion is enlarged. Let you be attracted by every commodity.

When turning the blue handle, the viewer is also filtering the information. After the flyer passes through the paper shredder, the information is distorted. And it also means useless information is abundant. However, no matter how you filter, repeated information will continue to appear in the box. And the purpose of all of this is to let you consume more goods.

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