This is a good story about a job that went (almost) completely wrong.
Our mission was to launch the new Moto G4, we created a campaign that highlighted the main feature of the device:
the camera with a fast laser focus.

We created the whole campaign based on the concept "Foca no momento", which means "Focus on the moment".

We had 3 films script, 3 types of key visual (the only thing that survived) and social stuff. Everything was perfect until the client realized that "foca" (focus) means "seal" in portuguese and that she could use a toy seal as the main character of the campaign.

P.s: Our friends solved it in the funniest way possible.

We lost the campaign but we still have the visuals. :)













Motorola — Focus on the moment
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Motorola — Focus on the moment

This is a good story about a job that went (almost) completely wrong. Our mission was to launch the new Moto G4, we created a campaign that highl Read More
34
279
0
Published:

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