Klein is one of the world's leading companies in the design and manufacturing of sliding and folding interior architectural systems made of glass and wood.
They have been creating sliding and folding applications since 1931 that create transformable and organic spaces.
The company is currently in a process of updating with a significant investment in R&D, creating new products and applications. As part of this transformation project they are expanding their audience towards prescribers in the field of architecture and interior design. The challenge of designing the website was to abandon the technical environment and make an attractive product for audiences with more visual education.
One of the great challenges was to create a catalog filtering system that would allow to navigate through existing products (more than 300), make the benefits of each family understandable, create animations to identify the mechanisms, and get to product sheets with a close-up editorial rather than technical..
The concept of sliding doors was used as a visual metaphor for animating site elements: laterally scrolling menus, loading systems, carousel transitions, etc.
Since many prescribers access the website from mobile terminals to consult technical specifications on site, responsive behavior had to be especially intuitive and easily accessible.