Area Of Narrative, interior design agency. The brand is an interesting application. I found that interior designers place furniture in the room in a specific order in which they feel right. So I decided to place the brand in similar order, not a brand that abides by brand rule but by order best in a 'room' ... a space given to me to design in, a space that the order of the typographic elements can be placed. The idea that there is optimal positioning of furniture in a space and this is denoted through the brand. I placed the type in a corner and this corner is sometimes shown as a complete 'room' from above.
A celebration of graphic design representing interior design through type positioning.