Pure, Love Your Smile brand for a high end dentist and plastic surgeon. The colours to represent the health service aspect mixed with a luxury spa finish. The professionalism of the practice and outstanding results from the medical professionals needed encapsulating in a single, clean and clever mark. The mark always mounted on the colour scheme represents 'love your smile' with a cute, finely crafted heart at the top of the tooth, followed by precisely drawn roots that denote health, beauty and aesthetic finish.
The concept to bring 'Love your smile' to life with a 'Heart' at the top of the tooth and 'roots' at the bottom.