2018 Pyeongchang Olympic Samsung Pavillion

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2018 Pyeongchang Olympic

Samsung Pavillion

Launch 2018 Client Samsung

Part 1.

Olympic History Wall

Overview

Samsung’s legacy of breakthrough innovation history presented on the space that is inspired by Samsung’s symbolic cube. Massive cube module structure with cubed media brings maximized brand experience.

History Wall

Samsung mobile’s technological progress within stream of times reflected on interaction experience.

Sliding T-OLED

Sliding T-OLED presents Samsung smartphone technology progress and detailed feature.

Gesture sensing interactive media

Gesture sensing interactive media presents connected world around Samsung mobile.

Part 2.

Heritage Wall

Samsung Galaxy Olympic Partnership

Overview

Samsung’s moments of glory & meaningful progress come along with 11 Olympics in past 20 years presented through various interactive media. Partnership between Samsung & Olympic symbolized as a light line & five lines, and reflected on overall space.

Progress Wall

Samsung’s innovation stories archived from 11 Olympics in last 20 years

presented on tech-solution-based experiences.

Sliding Display A & B

Presentation of various activities & campaigns that Samsung built up within

11 Olympic partnership delivered through sliding interaction.

32” 42” TD

Transparent display contents mapped on Samsung’s first Olympic pavilion model & Olympic edition mobiles delivers detailed informative contents through touch interaction.

Torch Interaction

Unique opportunity of participating in virtual torch relay created memorable user experience. Picture with a torch & message card with number of participants were provided as a souvenir.