Eitan worked on this campaign while at Ogilvy & Mather in NYC.

The objective was to highlight that for potential DHL customers, customer service was back in shipping.

The brilliant thing was that we got to create non-traditional advertising on one of the largest digital billboards in the world – the Reuters building in Times Square.

The resulting executions were a blast to work on as the client gave us a fair amount of independence and showed a lot of trust. We tried to deliver the message in as fun, compelling, and engaging way as we could, creating 5 separate executions.

The cherry on top? The Reuters building was a 5 minute walk from the office. And we won a bunch of awards. Score.