Eitan worked on this campaign while at Ogilvy & Mather.

The brief was to leverage a great rewards program that came with owning the American Express Delta Skymiles Reward Card.

With it in hand, you could see tons of vacation days ahead of you because with every purchase you made, the miles added up. Staring at laundry detergent in a shopping aisle was like staring at a prospect of tropical bliss. A dozen eggs looked like a dozen days off. A can of paint was a brush with paradise and even a tube of toothpaste left you with a long-lasting vacation feeling.

Not bad for a credit card.