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Artkive Website Redesign
ArtKive

WEBSITE REDESIGN

ArtKive turns kids art into timeless keepsakes including books and framed mosaics. 

Their ordering process begins with a shipping kit purchase which they refer to as an “Artkive Box”. The customer can purchase a product only after they return their shipping kit filled with art. 
Image from homepage redesign
Redesign Goals

I conducted a 2-day UX Strategy workshop with Artkive to align on business goals, the target persona, site structure, and brand direction.
GOAL #1: Increase the number of keepsake purchases 

Before ArtKive creates your keepsake, they require you to purchase an “ArtKive Box” which you fill with your art and send back. The problem is that they were selling a ton of boxes (see image below), but only 20% of customers would follow through on a keepsake purchase.


GOAL #2: Attract a more affluent customer with a new brand identity

Artkive wanted a website that reflected the high quality of their products and services in order to attract a more affluent audience. Together, we created an ideal target persona: Wellness-minded and very organized mothers in a 250k household.
Visual Rebrand

Our stakeholders wanted their new website to feel premium, trustworthy, and creative.  We created 3 mood boards with different visual look and feels to test with our target audience. We landed on an identity that was a blend of the 2nd and 3rd boards (see below).
User testing ArtKive’s current website

From my analysis of the site, my hypotheses were:

1) Many customers were confused by the 2-step purchase (shipping kit, then future keepsake purchase) 

2) Customers did not understand the value of ArtKive’s keepsakes

I aimed to understand how our target persona felt about Artkive's brand, products, and shipping processes.
How might we build user trust?

Results from test with current site:

50% of test participants said they trusted the current site.
I incorporated trust signals inspired by the brands testers explicitly said they trusted during the interviews. 

Results from the test with my redesign:

90% of test participants said they trusted the redesign.
Demystifying the Artkive purchase process

Results from test with current site:

20% of test participants understood the shipping kit process and how pricing works on the current site.
In the redesign, I addressed the confusion around the ordering process.

Results from test with my redesign:

100% of testers that understood the process and pricing.
An Iterative Process

Iterations came from the weekly check-ins with Artkive's development and product team as well as our 2nd round of user testing with our prototype.
 “In my personal experience Elizé delivers user centric, elegant designs based on research, data and great instincts. I cannot overstate the gains of working with someone as collaborative and thoughtful as her.”

-Adam, CTO @Artkive
Artkive Website Redesign
10
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Published:

Artkive Website Redesign

10
108
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Published:

Creative Fields