Dark Mofo 2019

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Dark Mofo is a Tasmanian festival that delves into winter solstice rituals, exploring links between ancient and contemporary mythologies, humans and nature, religious and secular traditions, darkness and light, and birth, death and renewal.

The cross has long been established as a recognisable symbol of Dark Mofo but each year it takes on a different form and treatment inline with a sub-theme. In 2019 it was The Forest.

The logo treatment manifested as a living entity, evolving and adapting, mimicking the nature of untamed vegetation. The forest represents both the physical place and an archetypal symbol of the journey into the unknown of the human psyche. It was important to allude to both vegetal and anatomical qualities.

The festival campaign featured numerous logo iterations, evolving as it got closer to launch. The website and digital platforms incorporated a screen-saver-like application where the logo started growing, taking over the frame after a period of inaction. Copy from Dante’s Divine Comedy is used as a recurring motif and references a festival artwork by Alfredo Jaar. The supporting typographic approach takes inspiration from fairytales with a customised blackletter font by TwoPoints.Net.

Credits

Creative Director: Leigh Carmichael

Brand Identity, Art Director + Design Lead: Megan Perkins

Designer: James Freebairn

Supporting Designers: Bellen Ramos, Beth Gregory, Mel Huang

Typefaces:

- Customised version of TpDuro: TwoPoints.Net

- Monument Grotesk: Dinamo Foundry

Marketing + Project Manager: Isabella Szukilojc

Marketing Director: Nicole Smith

Marketing co-ordinator: Charlie Latin

Copywriter: Luke Hortle