Smolker Bartlett Loeb Hinds + Thompson are a progressive law firm that pride themselves on excellent communication and developing creative solutions for clients. The goal was to deliver a classic brand that encapsulated their well-rounded services and approachability. In our initial meeting, they came off very warm and inviting so yellow, a color that often is associated with positivity, clarity, and loyalty was the direction we chose. This hue, paired with timeless black and white photography, creates a harmonious fusion of old and new, and is a peek into their new look.
Project created at Hype Group
In creative collaboration with Claire Jennings