Тёплого хлеба и под одеяло / Warm bread in bed

Logo and light style for bakeries born in St. Petersburg. Identity has obvious related features with the parent brand - Bushe. But only this time, the basis of the graphic is not St. Petersburg textures, but a warm sunlight, which forms images of bread on the walls.
As well as a large advertising campaign with lights of warm bread 
on the walls in the city, where the sun is so lacking.
Warm bread and in bed