BACKGROUND
Intel wants to impact people over 65 years old, in the moment they are going to buy a computer or laptop, they have to buy it powered by Intel which offers better responsiveness, battery life, Wi-Fi and platform connectivity.
CHALLENGE
CHALLENGE
According to studies, old people used their computers to play video games, the same as their grandsons do.
SOLUTION
Intel presents, “Intel Battle Generations” a space where grandparents can play top video games against their grandchildren. Demonstrating with this, that an optimal connection between devices generates better connectivity.
