S. PELLEGRINO'S 120 years anniversary / #Sanpellegrino120
On the occasion of S.Pellegrino’s 120 Year Anniversary, select students from the IED Milan, were invited to interpret the iconic imagery of the brand in a series of original graphics to create
a unique digital exhibition.
-FINE DINING-
Life’s most memorable moments almost always involve food, and where there is food,
there has always been S.Pellegrino.
I depicted these moments in a series of illustrations of dishes accompanied by S.Pellegrino water - a fixture in global fine dining experiences, it is immortalized within the frames.
I depicted these moments in a series of illustrations of dishes accompanied by S.Pellegrino water - a fixture in global fine dining experiences, it is immortalized within the frames.
-LIBERTY-
To illustrate the brand’s timeless liberty style decor seen on the label, I've created a graphic composition of architectural and ornamental elements in liberty style, explaining that “the bottle represents a decorative object given its iconicity and recognizability.”
-FUTURE-
I've recreated scenes of the future, of S.Pellegrino over the next 120 years.
These futuristic illustrations symbolise “a push and an impulse towards progress but
at the same time a strong cultural and geographical link in S.Pellegrino.
