Lifetime Assistance Airport 5K Campaign
The Airport 5K is a non-traditional race run right on a main runway at the Rochester International Airport. Instead of handing out traditional fliers, we created balsa flyers to advertise the event.
We then hand stamped each of the planes with a custom flight number, created a contest, and distributed them at area races and festivals. People who recovered an aircraft were directed to the Lifetime Assistance Facebook page to see if their flight number was a winner.
The campaign also included a series of posters resembling baggage tags, boarding pass flyers, paper airplane flyers and a few other aviation related elements.
Baggage Tag Poster Series