The brief was to introduce Ted Baker to a new country and bring the quirky British style with it. I decided Ted was making its way to Hawaii. The campagin is called ‘Discover’ or simply ‘D’ and this means to discover a new way of thinking and discover a new way of being sustainable. With a whole new concept of new clothing made entirely of 100% coconut.
-Ted Baker shop window idea sticking with coconut theme-
-A set of gift cards-
-Clothes bags-
Quirky coaster
-Free Ted Baker info card explaining what the clothing is made from-
