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About

About

_ Pho Real is located in historic downtown Bozeman. It is the first restaurant of its kind in the Gallatin County. Vietnamese soup and sandwich s… Read More
_ Pho Real is located in historic downtown Bozeman. It is the first restaurant of its kind in the Gallatin County. Vietnamese soup and sandwich shops have exploded in popularity over the last few years. Bozeman, being a hip, young college town, offered the perfect environment. The late 19th century bricks and authentic gritty textures juxtapose nicely with the modern, minimalistic look and feel of the brand's identity. In only a few months Pho Real has become a staple in Bozeman's diet. In the Spring of 2012, Lever Creative began developing logo concepts for Pho Real. By the time the diner opened its doors to the public in the Fall of 2012, we had developed the Identity, Desktop and Mobile Website, several Print Advertisements and a full Interior Design Package. Beyond the basic mood boards and furniture selection, Lever Creative worked closely with the restaurant partners to provide the staff a functional facility and the customer an exceptional dining experience all while maintaining strong brand continuity. We designed a floor plan for the relatively small space that gave employees room to work and customers a smooth flow of traffic during the busy lunch hours, from entrance to exit. _ Art Direction by Dan Darling Photography by Ethan Fasching Read Less
Published:
 
 
 
 
 
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01 Identity
 
1.1  logo
 

1.2  color & typeface
 
 
 
 
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02 Interactive
 
2.1  mobile + desktop
 
 
 
 
 
 
2.2  social
 
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03 Advertising
 
excerpts from various print ads
 
 
 
 
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04 Interior
 

4.3  exterior signage
 
 
 
 
4.4  seating area
 
 
 
 
4.5  menu board + food line
 
 
 
 
4.6  bar seating
 
 
 
 
 
Client  Pho Real
Project Dates  April 2012 / December 2012
Scope  Identity, Print, Web + Mobile, Advertising and Interior Design

Art Direction + Design  Dan Darling
Interior Photography  Ethan Fasching