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SPIRIT WALKING :: CONSCIOUS BRANDING OF A MOVEMENT
Spirit Walking
branding a movement in consciousness
The past ten years has seen an international explosion of new thought in the realm of faith, spirituality and eco-consciousness. Defining my offering as a professional channel of Spirit, community leader, and ceremonialist has simultaneously created an opportunity to visually define this movement in conscious living.

Branding my life work continually evokes the questions:
How do I offer ancient teachings in a modern container that maintains both relevance and authenticity? Further, how will Spirit Walking be expressed with clarity as a branded modality within a saturated field of exploding spirituality? As a pioneer of this work, how am I an essential element of that brand?

As a modern-day shamaness and visual artist, these are questions I will continue to explore as my life work unfolds. I have found that a flexible balance of consistent key elements within an ever evolving brand provides a visual touchstone for those inspired by the modality of Spirit Walking.

I believe branding in combined creative service to an individual, and a modality (or service, product, etc.), within a movement is a socially emerging trend that will continue to grow exponentially in the coming years.

~Kaia Ra

www.kaiara.com

SPIRIT WALKING :: CONSCIOUS BRANDING OF A MOVEMENT
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SPIRIT WALKING :: CONSCIOUS BRANDING OF A MOVEMENT

consistent iconic key elements within an ever-evolving brand reflects the essence of spirit walking as a movement
2
224
0
Published: