Honest Fasteners
Concept through completion, product development, packaging design, instructional design, branding & identity - 2013
The full Honest fastener line; Screws & Anchors, Bolts, and Nails, Nuts & Washers. Color coded by product for recognition at a glance.
Honest Nails with enclosed instructions
Exhibition photos taken by Seth Weber.
Honest is a line of fasteners that simplifies the process of choosing and using hardware. I created Honest for the urban and novice markets who don't have much experience using fasteners.
There are four different packages of Honest fasteners; nails, bolts, nuts and washers, and screws and anchors. Each box contains step by step instructions on how to use the enclosed product and what the best applications are. The exterior of the box shows that actual size of the product(s) enclose and shows the product name and quantity enclosed. This allows users to see, at a glance, what products they have on hand when the boxes are stacked.
Each Honest box is the size of a matchbox so it fits easily in a pocket, purse, or in a drawer.
