With the rising momentum of craft beer in Vietnam, Delta Distillers emerges to offer an alternative to the non-beer and light drinkers. Located in the heart of the Mekong Delta, Delta Distillers artisans are utter perfectionists who strive everyday to craft the best hard sodas made entirely from fresh local ingredients.
Delta Distillers want everybody to join the celebrations, no matter what their drinking habits and preferences may be. As CEO Michael Sakkers says, “We want to create the best drink for all celebrations, regardless of age group or gender.”
The brand identity reflects the passion and craftsmanship behind the product, and at the same time inspires a young and cheerful look and feel. Several different illustrations were created to help the brand maintain a fresh and spontaneous personality.
To support their market launch, Delta Distiller’s brand positioning and associated tagline “Delta Distillers created a party where you belong” were developed for the new brand platform.
Different graphic elements were created as part of the brand kit to be used in merchandising and communication, helping the brand stay always fresh and spontaneous.