Talier
Sector: Design & Architecture
Disciplines: Naming / Brand Identity / Communication
Project Team: Alejandro Ojeda, Juan Manuel Cabarcos.
Commercial Team: Johanna Cattoni, Fabio López.
The usage of more eco-friendly materials in product design processes stopped being a “niche” practice to become a more accesible asset for the public. Envaco, a paraguayan company with over 30 years in the packaging sector, founded the Digital department to focus in research and development using more sustainable materials for design purposes. Since its launch this department grew more independent to the point it created the need to have its own identity, apart from Envaco.
With this approach from the client, our team worked together to develop Talier. With a name that evoques the very experimentation environment where art and design converge, the identity takes inspiration in the curious spirit that wants to push the boundaries of what can be created with more eco-friendly tools. Modular and minimalist, the foundations for the design philosophy of the Talier team are reflected in the shapes and colors that give character to the brand, generating a visual language that gives a fresh look without forgetting its "family roots" to Envaco.
