Communicative Strategy: 

Flowers are a beautiful commodity and deserve to be transported and delivered in equally beautiful packaging. My design uses a stretched diamond template to give the box its unique shape. Pulled together by the ribbon intertwining through the top flats, once undone the pyramid folds down revealing the brand and the flowers. The inside is a sleek solid black with the exception of the brand name to bring concentration to the flowers, the inside is also waterproof to prevent deteriorating. The outside package design is based on Renaissance colors and the use of ornate attention to detail while mixing in a more modern style of illustration.