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    A guide depicpting the importance for the targeting of the hispanic demographic
Hooters, the American Sports Bar Icon, hired TGA to develop a targeted and comprehensive strategy to reach the Hispanic market in which they did not have strong brand recognition. The Hispanic population is the fastest growing market in the U.S.  By 2050, it is estimated that 50% of all Americans will speak Spanish, so it was vital for Hooters to cater to this market segment.