The Quint, run by media entrepreneurs Raghav Bahl and Ritu Kapur, typifies the new internet-only news site, responding to the post-internet generation. This breed breaks the ‘institutional’ news mould. Staffed by young reporters, they feed fast updating stories on a spectrum of news (from films to politics) to their mobile reading, social media consuming, audience. Video, podcasts, live audio content complements conventional articles, as also infographics, listicles and the like. While the stories performed well on Facebook, traffic to the site was not keeping up, especially on readers’ desktops (a key advertising metric). The editors’ asked us to redesign the site based on their hypothesis that the design tended to hide from readers the sheer breadth and variety of the articles, and the vibrancy of the Quint spirit.

read more about this project at www.icdindia.com