Photography: NOone
Photography: Sam Heydt | Fresh Kills serie
Photography: Trucker Gloom | Power Dump
The goal of Earth.com is to send a clear message to the decision makers in brands’ headquarters regarding the waste created by the consumption of their products. By doing this we can reveal the effects of corporations and people’s daily behaviour. Providing consumers accessible information, is key to changing brands’ and consumers’ behaviour for the better.
How can we get people to engage with it?
We created a website to house all the goods. To drive people to the website we conducted bin ‘launches’, complete with ribbons and balloons, as though it was a store opening.
The goal of Earth.com is to send a clear message to the decision makers in brands’ headquarters regarding the waste created by the consumption of their products. By doing this we can reveal the effects of corporations and people’s daily behaviour. Providing consumers accessible information, is key to changing brands’ and consumers’ behaviour for the better.
How can we get people to engage with it?
We created a website to house all the goods. To drive people to the website we conducted bin ‘launches’, complete with ribbons and balloons, as though it was a store opening.
