SWINKERN (Wink)
SWISS ORIGINAL HANDMADE CREATIVE PROJECT
International Competition
SWISS ORIGINAL HANDMADE CREATIVE PROJECT
International Competition
SWINKERN (Detail)
53 x 75.5 cm Pigment based archival print on Hahnemühle paper with color pencil.
Francine LeClercq wins First Award in SWISS ORIGINAL HANDMADE CREATIVE PROJECT competition.
For centuries, the Swiss tradition of Emmentaler AOP cheese production has focused on the art of cheese making, on artisan skills and on handmade expertise, all underpinned by a caring attitude towards nature, time, materials, know-how and the vital energy of the environment we live in.
In order to be able to continue to read, refresh and interpret its own values in an innovative, contemporary and disruptive way, Emmentaler Switzerland launched an international competition.
For centuries, the Swiss tradition of Emmentaler AOP cheese production has focused on the art of cheese making, on artisan skills and on handmade expertise, all underpinned by a caring attitude towards nature, time, materials, know-how and the vital energy of the environment we live in.
In order to be able to continue to read, refresh and interpret its own values in an innovative, contemporary and disruptive way, Emmentaler Switzerland launched an international competition.
SWINKERN (Wink)
53 x 75.5 cm Pigment based archival print on Hahnemühle paper with color pencil.
So many stories have been formed around the intriguing eyes of the Swiss Emmentaler: from the tale of a hungry mouse told to children, to scientific papers on bacteria, acidity and hay dust, etc… Here, the stories and the facts have been given a poetic twist, morphed into intricate doilies that recall silhouette paper cutting ( “Scherenschnitte") and St. Gallen embroidery. A snapshot glimpse of a Swiss wink.
From the Jury: The refined “embroidery” pencil drawing by Francine LeClercq is precisely detailed with technical sophistication in filling empty spaces on the surface. It shows a world made of cultural archetypes, objects, evocative images that immediately resound, telling the stories and the feelings of everyday life. It is a kind of precious work of jewelry that becomes the writing of a relationship between place, subject and identity.
From the Jury: The refined “embroidery” pencil drawing by Francine LeClercq is precisely detailed with technical sophistication in filling empty spaces on the surface. It shows a world made of cultural archetypes, objects, evocative images that immediately resound, telling the stories and the feelings of everyday life. It is a kind of precious work of jewelry that becomes the writing of a relationship between place, subject and identity.
SWINKERN (Detail)
SWINKERN (Detail)
SWINKERN (Detail)
Catalogue Design by Studio FM, Milano
The award ceremony and the exhibition designed and curated by Massimo Bruto Randone took place at the Overstudio in Milan on November 12, 2019.
The exhibition-event was organized with the support of the Brera Academy of Fine Arts and the support of Cumulus, the only global association to deal with education and research in the field of art and design.
The exhibition-event was organized with the support of the Brera Academy of Fine Arts and the support of Cumulus, the only global association to deal with education and research in the field of art and design.
Panel of Judges:
Andrea Amichetti, Zero Founder
Stefano Aronica, Emmentaler Switzerland — Consortium Emmentaler AOP Int. Chief Marketing & Brand Officer
Giovanna Frova, Switzerland Cheese Marketing Italia Country Manager
Maria Cristina Galli, Accademia di Brera Vice Director
Michael Krohn, ZhdK Zürcher Hochschule der Künste — Cumulus Association Executive Board Member
Stefano Maffei, Politecnico di Milano — Polifactory Director
Massimo Bruto Randone, CXINE — SosDesign Founder
Antonio Riccardi, SEM Editor — Poet
Toni Thorimbert, Studio Thorimbert Photographer
Andrea Amichetti, Zero Founder
Stefano Aronica, Emmentaler Switzerland — Consortium Emmentaler AOP Int. Chief Marketing & Brand Officer
Giovanna Frova, Switzerland Cheese Marketing Italia Country Manager
Maria Cristina Galli, Accademia di Brera Vice Director
Michael Krohn, ZhdK Zürcher Hochschule der Künste — Cumulus Association Executive Board Member
Stefano Maffei, Politecnico di Milano — Polifactory Director
Massimo Bruto Randone, CXINE — SosDesign Founder
Antonio Riccardi, SEM Editor — Poet
Toni Thorimbert, Studio Thorimbert Photographer
