Winemaker's Selection is a collection of wines selected by the most acclaimed winemakers in the world representing the "state-of-the-art" of winemaking.
We wanted to involve the winemakers so that every product would be unique but also connected by the same idea, so we asked them to select a decorated ceramic plate from their home (the favorite, the most used, the oldest, ...) and to tell us a little story about it.
The plate gives a sense of a place with connotations to food and culture.
These pieces of handcraft that are mostly regarded as ordinary everyday kitchenware are celebrated and transformed into vessels to communicate a period, the origin and a mood that suggest the personality of both the wine and the winemaker.
The product results with an honest and emotional expression, supported by information about the grape, the terroir, the winemaker himself, a handwritten dedication and a personal story about the plate.
Awarded with a Gold medal at Pentawards 2013.