Gözde Atlı is the creative force behind her eponymous brand of handcrafted jewelry. Her designs carries today's lines with the reflections of vintage objects and jewelry. It is feminine, delicate and quirky, but above all consistently wearable.
Inspired by her designs' intricate vintage style, we set out to create a brand identity that was timeless, personal and full of heritage. We created an illustration of her grandmother and her horseshoe charm symbol, that became the main logo for the branding. Using a vintage color palette of soft blues, her signature emerald green and a deep burgundy,
we created a series of vintage style hand drawn illustrations of all her lucky charm symbols. We felt that each of her unique pieces deserved their own story and created small cards to make them more memorable.