My brief for this project was to 'create a name, logo, and a set of clothes tags for a new clothing company. There must be a coherent theme running throughout so that the buyer can easily identify the range within the store.'
I decided to try using minimalism and blank space when creating my brand to give it a sleek look and mirrored this by creating an appropriate font which I could then turn into a square to create the logo of my brand.
I took inspiration from my trigger word 'Urban' when creating my brand, this helped me to come up with a colour scheme as the colours yellow and black were inspired by hazard signs, something that was triggered by the word Urban.
