雪花啤酒·Lovibond55
这是中国雪花啤酒集团旗下的一款黑啤产品，名为Lovibond 55。名称源于开发了世界上第一台实用色度计的英国酿酒师Joseph Williams Lovibond，而数字恰好代表的是酒体的色泽。将小麦的收割到啤酒的酿制这一套流程图形化，组成了数字55的样子，再搭配手写字体的产品名称，让产品更有典雅的气息。酒瓶的设计上我们将瓶颈处做出了十六条渐消楞面，这也是对应于Joseph Williams Lovibond在1880年于索尔兹伯里大教堂所得到的灵感来源，并且我们还将瓶颈进行了收窄，也是为了对应产品的广告语“Take your time”。
The product, named “Lovibond 55”, is a dark beer series of China Resources Snow Breweries. The name is inspired by Joseph Williams Lovibond, a British winemaker and the inventor of the tintometer, and the number “55” indicates the colority the beer has reached.A graphical representation of the entire process from wheat harvesting to beer brewing is shown in the number “55”. Plus the handwritten product name “Lovibond”, the label design brings more elegance to the product.
The bottle neck is designed with sixteen curved surfaces, implying the Salisbury Cathedral where Mr. Lovibond was inspired to invent the colormeter in 1880. The neck is also narrowed down to echo the slogan of the product—“Take your time”.
Awards:
2020 Muse Awards（Silver）
