CGI Artist: Emre Zorer
Post-production: Mehmet Turan

In late 2019 we received a request to retouch a new product that was about to be launched but the marketing side has been kept aside. Although retouching the images was possible as they were shot inside a lightbox there wasn’t much hope in getting them at the quality level intended.

The client had two options at this stage, hire a professional photographer, and we’d retouch the product images at the highest standards, or we’d create the product in 3D and make it as real as possible.

They opted for the latter as the total cost of creating the image and rendering it would cost less than a professional photography session.