Angry Fire Energy Drink / 怒能量飲料

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「怒氣值爆表的能量飲料品牌」

怒能量飲料品牌的核心思想提倡：每個人都會有不甘心或憤怒的時候，但轉化怒氣為動力，反而有開創許多新局跟翻轉逆境的可能。因此視覺設計上，主視覺使用草圖畫出來的怒字，雖然辨識度低，但在視覺的張力較為強大，並富有情感的渲染力。同時為了讓品牌有統一並且較為穩定的辨識度，也製作了較為精緻化的商標。而草圖的視覺成為品牌的主視覺，讓主視覺跟商標在包裝上交互使用，帶出有趣的視覺張力。

The core idea of Anger Fire Energy Drink: Everyone has their unwilling and anger, but tries to transfer these negative emotions into power, you may have a possibilities to create a new stage or return the whole situation. In visual, it is mainly a sketch of the Chinese character “Nooˋ” – which means angry, although it might not be easy to recognize, but it has a very powerful tension on the visual and a strong verve of emotion. To keep the brand in an integrate recognition, there is also a more exquisite logo, and the sketch became a embellishment, the visual tension was fascinating by cross using the logo and the sketch.