Experiments
This weekend heralds the NBA All Star Weekend, the annual event that sees stars from sport, music and entertainment come together for a mid season celebration of the sport. Coached by ESPN stars each team features one former NBA player alongside a current WNBA player too. Taking inspiration from the event, our own CGI squad have created a series of motion animation concepts inspired by the sport.
The first ‘Be The Ball’ takes you on a rollercoaster ride with a balls eye view…
The second ‘Uptown Rankin’ takes our own AF1 explorations a step and a sound further…
The final piece in our line up, ‘Gyro’ opens up the court to explore materiality and construction.
