This work has been made for the Weiss Company (chocolate factory based in Saint-Étienne). The demand was to design a packaging in order to enhance the ritual of the advent, on the occasion of Valentine’s Day. Wanting to promote the brand beyond Saint-étienne, I designed a packaging intended for distance relationships and therefore possibly target foreign countries.
In order to meet the requirements of each person, I made a customizable packaging, including a letter and others elements to choose from (wax seal, embossing, colours and chocolates).
Finally I wanted to represent the image of Weiss (elegance, femininity, quality and tradition) through this packaging, which is essential when reaching new customers.
Stamps proposal
Final patterns
Wax seal
