Chairigami, a cardboard furniture retailer was looking to revamp their email marketing efforts. I designed a set of mobile responsive templates that the client could easily update with new content using Mailchimp. These designs showcased the brand personality using the furniture character illustrations I drew. I recommended that the client deliver value to their subscribers by including both promotional content and free DIY cardboard tips.

In practice...

The client released their first newsletter using the new template design last week. The newsletter was extremely successful, garnering an impressive 34% open rate and 5% click through rate.