This project was to create a Social Cause Poster featuring an animal. I started by going to the Zoo and taking pictures of animals. Then I tried to use selected pictures to help carry the message to be communicated. These work-in-progress drafts represent a potential series of posters that all carry the same basic message but in slightly different ways. The repetition of the basic message reinforces the communication while keeping it fresh. All pictures were done by me and only slight cropping and retouching was done to the pictures.

The other part of this project was to create advertising mockups to showcase how the poster might appear in the real world, if utilized by the client. In this case I used a street poster display, a Macintosh computer, Macbook, Ipad, and Iphone composite display, and finally, a billboard display.