BRANDING NAF FESTIVAL
NAF (Not a Factory) is an event where a bunch of spaces located in Poblenou Urban District in Barcelona open their doors where they offer different cultural activities: workshops, talks, showrooms, meetings with artists ... and much more.
The campaign talks about the look of the artist in Poblenou, where he does not see an abandoned factory but an art and design space.
The brick is used as a characteristic icon of the district, where it is intervened by a circle (the artist) that allows you to see what is behind.
Sergio Lairisa & Paula Illescas