A B2B Direct Mail targeting independent insurance brokers and financial advisors. The objective
of the campaign was to promote awareness and sign-up for Source's new broker online pensions portal,
designed to help make online control of pension services extremely easy.
Recipients were driven to a Microsite incorporating informational video and registration
a seminar event and service sign-up.
Other Contributors:
Jenny O'Brien (digital), Gail Armstrong (Illustration)
of the campaign was to promote awareness and sign-up for Source's new broker online pensions portal,
designed to help make online control of pension services extremely easy.
Recipients were driven to a Microsite incorporating informational video and registration
a seminar event and service sign-up.
Other Contributors:
Jenny O'Brien (digital), Gail Armstrong (Illustration)
ILLUSTRATIONS BY: GAIL ARMSTRONG (UK)
MICROSITE
