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    Graphic development and packaging of an ecuadorian precessed food company, fruits and vegetables.
Valdivia, is an ecuadorian food company, concerned about environment, health and good living.
fresh fruits and vegetables, 100% Natural.
Fruits (Black Label)
Fruis and vegetables (color label)
Back Design detail
I noticed that in most brands, the legal information, regarding to ingredients, company info, etc. didnt usually
have a strong design work , and usually was focused on the front, which is the one that faces the consumer
in the shelf. I wanted this project to be different, maybe making it better using typography and common sense,
which I rather call: graphic design. I actually found no legal restrictions to design the back label this way, and I was pretty amazed, because of the fact I was believing I was gonna find several limitations on the development, but I didnt. Its incredible for me, the places where we can find design, theres still a lot more to explore without letting legal and brand limitations turn you down.
Thank you for watching.