sTARTUp Day | 2020
sTARTUp Day is the biggest community-driven business festival in the Baltics. In 2020, it took place for the fourth time, bringing together over over 150 world-class speakers, 700 startup representatives, 160 investors, and 4400 attendees from 60 different countries.
Homne became the official design partner of sTARTUp Day back in 2018. For the second time, the festival took place in the University of Tartu Academic Sports Hall. The 4400 visitors wandering around the area meant that a well-thought-out signage system was a must.
Essentially, the project included all the name signs for the companies presented at the demo area, general wayfinding for the venue, decorative signs to set the mood, and also the time schedules for digital screens.
We had experience from last year, but now our intention was to take the system up a notch by making it more user-friendly. We also aimed to make the visuals more mature and match them with the overall identity and other applications.
⎮ So, how to create concise signage system that does not lack character?
Las year, yellow was the leading colour on all of the signs. This year, we chose black for the background colour as it is the main colour of the brand. To spice things up, we added icons like lightning bolts, rockets, and unicorns. It is a startup-minded festival after all! Exceptionally, the decorative signs–placed in a quiet working zone–were sunny yellow to cheer the hard-working entrepreneurs up even more.
The huge venue required a well-thought-out signage system. Kudos to the team of sTARTUp Day who made our lives easier by creating a very detailed table with all the necessary details and pecularities. As a result, we designed a bunch of signs ranging from 47x20 to 300x100 centimetres. And as far as we are aware, no one ended up in a storage room…
Project Lead: Mikko Leo Selg
Art Direction, Graphic Design: Jakob Päll
Photos: Kiur Kaasik
© Homne 2020